What is the best medium to communicate with our customers? What is best way to engage them, to convey our message, and showcase our products or services? Will our marketing plan benefit from producing and utilizing more video content and education? These are the big questions that many industrial companies are weighing these days. Video marketing is likely the best solution.
Over the last decade, we've seen an explosive growth in video marketing. In 2019, it is projected that 80% of all internet marketing traffic will be comprised of video content. This may sound shocking, though not surprising. We as a society are continuing to create
an environment where every person has multiple connected devices at their fingertips--laptops, tablets, desktops, phones, and streaming televisions.
Engagement and retention are just a couple of the opportunities utilized in video marketing. Over 97% of surveyed companies report that video content dramatically increased their customer or client understanding of their products and services. A customer is also far more likely to trust something that a company shows in a video, because it is incredibly difficult to fabricate fake footage of a process. This dramatically increases the trust that is felt by a customer--trust, being one of the key factors that lead to a contact and engagement of the customer.
The age-old adage of "a picture is worth 1,000 words," also comes to mind. If a picture is
worth 1,000 words, a video is worth infinitely more. The ability to implement action-proof, statistics, voice, music, and branding is immense and powerful. Studies show that video carries a 95% mental retention rate--over just 10% when reading pure text.
Clearly, you can impart more information and it will be retained better with video marketing.
A more recent marketing concept is, "thought leadership"--an investment in the education of a customer or client to teach them how to use your product or service. This offers content on why or how the product will help them solve an issue that they are facing. It also aims to voice the identity of the root pain points a customer feels and provides solutions. Ultimately, showing your customer or prospect that you are the most knowledgeable and in-tune company in the industry--fostering the trust of the customer and giving you massive leverage with the customer during the sales cycle.
Video marketing provides an excellent platform for thought leadership. This tactic is exponential--create one video, it is out there forever--create 10 videos to cover more ground. Over the course of time, you will be developing an incredibly powerful,
automated, and focused channel that has massive ROI potential.
Ultimately, video content is king in the content and thought leadership world. Consider how you can use video in your marketing plan next year--we are here to help.
Contact Nesbit Marketing with any questions regarding video marketing: www.nesbitmarketing.com/contact